DropUI for Shoper: the cart says what to do next
A good Shoper scenario does not have to start with a discount. Sometimes it is enough to show that 12 PLN is missing for free shipping, remind shoppers about a promotion in the viewed category, or give a clear reason to add the product to cart. DropUI starts from these signals because they are closer to sales than a generic store-wide message.
Decision in the store first, channel later
The first response should do the work where the customer is now: explain a condition, show the next step, capture contact, defend product value, or prevent cart exit. Only if the customer consents can the store return through web push, email, SMS, or WhatsApp. That follow-up is not a separate send; it continues the same cart, product, category, or code.
Shoper without random noise
The store already has payments, delivery, apps, promotions, and sales integrations. DropUI should not add another layer that fights for attention without a reason. It should help in one part of the journey: shipping threshold, premium product, ad-driven category, coupon code, or cart before checkout.
A test you can count
Start with one situation: missing amount to shipping, product without add-to-cart, promoted category, or exit-time code. Measure add-to-cart, checkout, code use, signup, return, and purchase. If the message gets clicks but does not move the shopper forward, change the argument instead of increasing message volume.