DropUI for Selly: message for traffic comparing the offer
In Selly, shoppers may arrive from marketplaces, comparison engines, ads, organic, or a wholesale path. Each segment has a different doubt: price, delivery, wholesale minimum, cross-border, currency, timing, or advantage of buying directly in the store. DropUI lets you match the message to that decision instead of showing the same discount to everyone.
Wholesale, threshold, and cross-border are concrete barriers
A good scenario is a product compared with marketplace, cart close to delivery threshold, wholesale offer that needs a form, cross-border purchase, or code-based promotion. The message should explain the condition and lead to the next step: cart, checkout, form, or consent-based return.
Follow-up must remember the decision source
After consent, web push, email, SMS, or WhatsApp should return to the same product, cart, wholesale offer, code, or cross-border condition. Marketplace traffic should not receive a generic send detached from the compared offer because that loses the most important context.
Measure each traffic type separately
Evaluate results separately for marketplace, ads, organic, and wholesale. Watch add-to-cart, checkout, purchase, code use, wholesale form, and return. If segments are mixed, you will not see which argument truly works.