In your store
Popup: abandoned cart
Show a discount, free shipping, or one last offer when a shopper is about to leave with a cart.
BigCommerce: popups, web push, and cart recovery
In a BigCommerce store, traffic alone is often not enough. Shoppers browse products, return to categories, add something to the cart, and still disappear right before the purchase. That is why popups, web push, and cart recovery matter most when they help recover sales that are currently being lost and get more value from traffic the store already earned.
DropUI builds campaigns around ecommerce context such as cart value, products in the cart, currency, URL, device, and language. This lets the message match the shopper's real situation instead of treating every visitor the same way. It is a practical way to react to abandoned carts, remind shoppers about products, or lift order value without adding more ad spend.
Abandoned cart popup in BigCommerce
For many BigCommerce stores, the best first move is an abandoned cart popup. The shopper already has products in the cart but does not complete the order or starts leaving the store. At that point, one focused message often works best: a cart reminder, a free-shipping threshold, a small discount, or a stronger buying reason.
This kind of scenario matters not because it can be tested, but because it can recover orders that would otherwise disappear at the end of the buying journey.
Web push in BigCommerce after the shopper leaves
Popups work during the visit, but some shoppers need another reason to come back later. Web push in BigCommerce helps recover the shopper after they leave the store if they already granted permission. It works well for cart reminders, short offers, product reminders, or a message about how close the shopper is to free shipping.
The best messages are short and built around one clear reason to return. The goal is to recover a shopper who was already close to buying, not to run a broad promotion for everyone.
How to increase order value in BigCommerce
Cart recovery is only part of the result. In BigCommerce, raising order value matters just as much. A free-shipping threshold bar, a bonus after a certain amount, or a complementary product suggestion can help get more from traffic the store already paid for.
This matters when the store wants a better result without adding more budget to acquisition. One well-placed cart scenario can move revenue faster than another round of ad changes.
Forms, first contact, and reaching shoppers after they leave
Not every visitor is ready to buy on the first visit. That is why BigCommerce also benefits from lighter first-contact scenarios such as newsletter forms, first-purchase codes, promotion access, or waitlists. These scenarios turn an anonymous visit into a contact the store can return to later.
This is especially useful when part of the traffic keeps coming back to the same category or product. It helps save value from the visit even if the purchase does not happen immediately. If the shopper shares contact details or marketing permission, recovery does not have to end with the on-site popup. You can also come back through email, SMS, WhatsApp, or web push and give the store a second chance to close the sale.
How to measure campaign performance in BigCommerce
Views alone are not enough. The useful signals are clicks, CTR, returns to cart, and the effect on completed orders. Variant comparison still matters, but only as a mechanism. The real goal is recovering more orders and improving order value.
A strong start in BigCommerce is one recovery scenario, one order-value scenario, and one lighter first-contact scenario. That setup gives clear business signals and helps the store improve based on real outcomes. You can also explore more ecommerce connections in the DropUI integrations section.
