First Day of Autumn

The first day of autumn creates a simple reason to change merchandising and introduce products suited to the colder season. Shoppers should quickly understand what changed and where to begin.

What to launch

• a bar announcing the seasonal change
• a list of autumn arrivals and ready-made sets displayed in the store
• a web push notification after exit that recalls the new campaign

What to prepare

Show one main change during the visit and recall it later with the same message. A code can support the collection launch, but it should not hide the offer’s value.

What to measure

Track visits to the autumn offer, clicks on the arrivals list, returns from the notification, and seasonal product sales.