Back to School

Back to School usually means a larger basket made up of many items. A strong campaign organizes the school list, simplifies movement between categories, and creates a reason to return if the purchase is not completed during the first visit.

What to launch

• a school checklist displayed inside the store and divided into categories
• ready-made sets and a benefit above a basket threshold
• an email after signup with a campaign reminder and larger-order code

What to prepare

Help shoppers complete several categories in one journey during the visit. After exit, return by email to the full school offer while keeping the same promotion terms.

What to measure

Track checklist use, categories per order, email returns, completed thresholds, and average basket value.